Expansive analysis by Frank Pallotta for CNN Business asserted that “‘No Time to Die’ is the most important film of the pandemic era.”

In this, he characterized this latest James Bond motion picture as “an inflection point for both the Bond franchise and movie theaters as the industry attempts to return to normalcy in the face of the coronavirus pandemic and the rise of streaming ….

‘The Bond franchise has always been done on a grand scale,’ Jonathan Kuntz, a film professor at UCLA School of Theater, Film and TV, told CNN Business. ‘James Bond exemplifies the best in theatrical film.’

Kuntz added, ‘Now, some are wondering in the 21st century, is there still space for that …?’