Delays in release of latest James Bond movie No Time to Die may spell trouble for yet another stakeholder: Product placement interests.

Simon Boyle reported yesterday in an article titled “James Bond bosses set to face agonising re-shoots after delays to save produce placement deals” published in The Sun (UK) that “The move comes after the film’s planned opening was rescheduled for October 2021 – almost two years after its original premiere date ….

An insider said: ‘… by the time the movie comes out now it will look like Daniel Craig and all of the other cast members are carrying something that has been out for ages. That isn’t really the point of these deals.

‘The big tech firms want the stars to have all the new up-and-coming products to help promote them and sell them to fans.

‘It means some of the scenes are going to have to be very carefully edited and looked at to bring things up to date ….’

Case in point: Just last week, our own local Authorized Omega Dealer, Lewis Jewelers, posted to their Instagram Feed an image of the “007” limited edition Seamaster wristwatch tied to that motion picture.

Such timing and availability were unprecedented.