New corporate video takes time to explain how Emagine Entertainment serves in communities of which it is a part

People in this community often say that they feel they’ve come to know Paul Glantz personally — even if they’ve never met him. [1-4]

Sure, there’s a life-size cardboard cutout of his likeness in every Emagine Theatre lobby to indulge if not encourage I was here! patron selfies. He appears in on-screen videos wherever practical to remind audiences to silence their cell phones and pages before the features start. [5]

Who could forget “Emaginator”? “Em$gine Four”? The epic theater lobby light saber battle where he appeared at its climax? “Phone Busters” (Who you not gonna call!)? Or the send up for Jurassic World: Fallen Kingdom? [6-11]

Sir Richard Branson has nothing on Paul Glantz. [12]

On the ground, Mr Glantz is there to host every new Emagine Theatre opening. Just in time for Christmas 2018 he was in Hartland Michigan. Two years ago, it was Saline. Not just in this place, but of it: Emagine Saline premiered with all proceeds going to benefit not-for-profits Saline Area Social Service and Foundation for Saline Area Schools (FSAS). [13-17]

After that? He’s regularly seen at the annual FSAS “Snowblast” fundraiser. He’s enthusiastically encouraged broader participation in Saline Celtic Festival. He provided space for the Saline Area Chamber of Commerce 2019 re-branding launch — and returned to the City of Saline later that same week to provide exclusive content as interview subject on its nascent “Chamber Chatter” podcast. [18-23]

When provide the opportunity to speak directly to Saline Journal readers, he’s always been available. Directly. With commentary seen nowhere else. On topics ranging from James Bond wristwatch choices to the 2018 Disney-Fox deal and what it could mean to local movie theater operations. [24-26]

“He really is exactly who you think he is,” said Sam Logan Khaleghi of SLK Media Group during discussion with Saline Journal at Emagine Entertainment corporate offices in Troy Michigan.

It’s truly amazing. The guy you see in the policy trailer, the guy you see at the opening, the guy who comes to ask your city council for permission to build a theater there — at lunch, at two o’clock in the morning: All the same guy. Paul Glantz really cares. He only hires people who really care. Employees. Crews.

Not just about people who are buying tickets to see movies in his theaters. That’s what people see. He also cares about people-people. Maybe they’ll never go to a movie because they don’t go to movies; but they need help. He wants to help them. He does help them. He can’t put up a theater in a community without wanting to know more about that community. He wants to know what they need and how he can help.

I’ve been working with him for years and I’ve never seen anything like it.

Although vignettes can be found there and about on the Internet, the team at Emagine Entertainment felt that it was time to produce a clear presentation of its values. More than “Here’s what we do and why we think it’s important,” it was to have added encouragement of “… and here’s why you should, too — and how.” [27]

With carefully crafted script in hand, principal videography was recorded on March 6 featuring Paul Glantz in his office. Emagine Chief Marketing Officer Melissa Boudreau worked as point, along with CEO Anthony LaVerde throughout. Sam Logan Khaleghi led three-man SLK Media Group crew. Saline Journal was invited to cover it behind the scenes; see our Flickr feed for a selection of exclusive photographs. [28-30]

The finished product was made available for public view this week. [31]

In addition to numerous scenes featuring groups and individuals who benefit from Emagine Entertainment philanthropy, ten logos are featured on screen at the midpoint.

• American Heart Association [32]
• Detroit Zoo [33]
• Gleaners Food Bank [34]
• jarc [35]
• Judson Center [36]
• Michigan Humane Society [37,38]
• Mitch Albom [39]
• Royal Oak Public Library [40]
• The Salvation Army [41]
• Variety Children’s Charity [42]

What about the sampling of organizational benefactors here in Saline that were referenced earlier in this article? Along with those in the growing number of communities in which Emagine Theatres are located, they serve as evidence of how much more that Emagine Entertainment is doing — too many to list.

Those who watch this new corporate video without being the least bit surprised by anything they see probably do know Paul Glantz as well as they first thought.

References

1. Emagine Entertainment (home page).
2. “Polyphony – Emagine Entertainment CEO Paul Glantz Interview (720p)” Matthew Ward (September 10, 2017) Vimeo.
3. “Walsh College – Alumni Profile (MST ’84) – Paul Glantz, Founder & Chairman of Emagine Entertainment” Walsh College (January 22, 2014) YouTube.
4. “2011 Distinguished Alumni Award: Paul Glantz MST ’84” Walsh College (November 4, 2011) YouTube.
5. “The ’90s Pager is a Millennial’s #TBT Nightmare | Mashable” Mashable (March 24, 2016) YouTube.
6. “Emagine Theatres: The Emaginator – June 2015 Policy Trailer” Emagine Theatres (May 13, 2015) YouTube.
7.  “Emagine Theatres: Em4gine Four – August 2015 Policy Trailer” Emagine Theatres (August 4, 2015) YouTube.
8. “Emagine Theatres: November 2015 – Policy Trailer” Emagine Theatres (November 19, 2015) YouTube.
9. “‘Phone Busters’ – An Emagine Theatres Policy Trailer – July 2016” Emagine Theatres (January 5, 2016) YouTube.
10. “Jurassic Emagine Policy Trailer” Emagine Theatres (May 23, 2018) YouTube.
11. “Jurassic World: Fallen Kingdom (2018)” IMDb.
12. “Is Richard Branson in Casino Royale?” Virgin.
13. “Latest Emagine Theatre Opening In Hartland Michigan Continues To Raise The Tide For All Boats In Movie Entertainment” Dell Deaton (December 15, 2018) Saline Journal.
14. “Welcome To Saline: 2” Emagine Theatres (March 14, 2017) YouTube.
15. “Emagine Saline” Emagine Entertainment.
16. Saline Area Social Service (home page).
17. Foundation for Saline Area Schools (home page).
18. “2019 Snowblast – by Maikala Swanson” Foundation for Saline Area Schools.
19. Saline Celtic Festival (home page).
20. “‘Star Wars’ Costume Guide Will Help Make You A Hero (Or Villain) at Celtic Festival Fundraiser on June 26” Dell Deaton (June 18, 2018) Saline Journal.
21. Saline Area Chamber of Commerce (home page).
22. “Formal Saline Area Chamber of Commerce new ‘Chamber 2.0’ launch put an indelible emphasis on its ‘Area’ mission” Dell Deaton (February 22, 2019) Saline Journal.
23. “‘Chamber Chatter’ podcast aims to deliver area business information through a channel audiences increasingly prefer” Dell Deaton (January 28, 2019) Saline Journal.
24. “There Are Local Connections to James Bond and Historic Watches” Janet Deaton (November 13, 2017) Saline Journal.
25. “Exclusive Interview with Paul Glantz on Disney-Fox Studios Deal, Part 1” Dell Deaton (February 8, 2018) Saline Journal.
26. “Exclusive Interview with Paul Glantz on Disney-Fox Studios Deal, Part 2” Dell Deaton (February 14, 2018) Saline Journal.
27. “Emagine Theatres: CCFA 39th Annual Gala Evening at the Movies” Emagine Theatres (January 7, 2017) YouTube.
28. Melissa (Sitek) Boudreau (LinkedIn Profile).
29. Anthony Laverde (LinkedIn Profile).
30. “Dell Deaton” (Flicker feed).
31. “Giving Back To Our Community – Policy Trailer” Emagine Theatres (May 6, 2019) YouTube.
32. American Heart Association (home page).
33. Detroit Zoo (home page).
34. Gleaners (home page).
35. jarc (home page).
36. Judson Center (home page).
37. Michigan Humane Society (home page).
38. “Fourth Annual Michigan Humane ‘Mega March’ Provided a Fun Way to Help Dogs” Janet Deaton (October 6, 2009) Saline Journal.
39. Mitch Albom (home page).
40. Royale Oak Public Library (home page).
41. The Salvation Army (home page).
42. Variety: The Children’s Charity (home page).