Variety has offered a number of conclusions regarding the future and health of theater business based on last James Bond motion picture opening.
- “Older audiences aren’t ready to return to theaters ….
- “Just like older audiences have been more or less absent from theaters, another consistency has been bout and men buying tickets in force. For ‘No Time to Die,’ audiences skewed heavily male, representing 64% of ticket sales ….
- “It’s all about Imax.
“When people have been going to cinemas, they have been opting to watch the latest blockbuster in the best quality possible …. In the case of “No Time to Die,” premium large formats such as Imax, Dolby, 4DX and RealD contributed to 36% of overall ticket sales. Imax alone accounted for 13% of box office revenues with $7.3 million domestically, marking the company’s biggest debut since “Aquaman” opened in December of 2018 …. - “… October, which isn’t a typically busy period at the box office, is shaping up to be stronger than historically lucrative summer months as audiences return to theaters ….”
Read complete article by Rebecca Rubin titled “‘No Time to Die’ Box Office: 5 Takeaways From Daniel Craig’s Final Bond Film,” free on Variety.
