Emerging word for use vocabulary: “Shrinkflation.”

As reported by Dee-Ann Durbin for The Detroit News this morning, “It’s the inflation you’re not supposed to see.

From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It’s dubbed ‘shrinkflation,’ ….

In the U.S., a small box of Kleenex now has 60 tissues; a few months ago, it had 65. Chobani Flips yogurts have shrunk from 5.3 ounces to 4.5 ounces. In the U.K., Nestle slimmed down its Nescafe Azera Americano coffee tins from 100 grams to 90 grams ….

[It] proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation ….

Complete feature article titled “No, you’re not imagining it — package sizes are shrinking,” accessible without cost online.