New study “offers insight to destination marketing organizations and convention bureaus on how to land the next big booking,” according to Development Counsellors International (DCI), via January 12, 2022, Exhibit City News.

Select findings:

• Respondents reported that they rely most on destination management companies (DMCs), beating out CVBs and DMOs for the first time.
• News and magazine articles are the top way that respondents form their perceptions of cities, states and countries.
• As a tool for both marketing and communication, LinkedIn is the most-favored platform, followed by Facebook, but Instagram is making large leaps ….